Car washing is becoming more and more popular today! People are becoming more conscious of their dirty cars and know that there is an easy solution for that problem! Car washes help protect your investment of your vehicle!
The car wash industry is very fragmented with no one company controlling a large portion of the industry. According to the United States Census Bureau, over 100,000 car wash facilities in the United States with Americans spending approximately $5.8 billion a year at car wash facilities.
Car Washes Are In Demand
1. The car wash industry is growing with facilities washing 2.1% more cars in 2012 than the previous year. 2. In the last 15 years, a 69% increase in car owners using car wash facilities rather than washing their car themselves have occurred. 3. An estimated 8 million vehicles a day are washed at car washes. 4. Approximately 65% of car wash stations also dispense gasoline. 5. 90% of car washes are owned by a small business owner. 6. An estimated 38 gallons of water is used for each car that is washed. 7. Car wash industry annual revenue including gas purchases equal $48 billion 8. $15 is the average price of a carwash.
Most Common Seasons for Car Washes
The following seasons dictate the percentage of demand for car washes.
Winter – 32% Spring – 25% Summer – 25% Fall – 18%
Busiest Days of the Week Saturday – 25% Friday – 20% Sunday – 12% Monday – 12%
Large car wash chains represent less than 20% of the market
In the US, the 50 largest car wash companies have less than 20% market share, which means there’s room for local players. Favorable locations by smaller chains is a key component to their ability to compete.
Most Americans wash their vehicle 13 times per year on average
According to studies, around 66 percent of Americans wash their vehicle somewhere between 1-2 times per month. Making a car that hasn’t been washed in a month look really clean is much easier as a detailer, and may be easier to upsell interior detailing services while you’re at it (as opposed to more frequent washers).
As always, thank you for reading and we will see you in our next article!!